What can a studio show when most of its work belongs to clients?
Most of what we build in any given month is somebody else's, under somebody else's permission. How do you have a public practice without breaching a single confidence?
In the month we wrote this, almost everything we worked on was either a client engagement or something of our own that is not ready to be seen. A portfolio built only from what is permitted ends up describing a studio that has not done anything lately, which is the opposite of true.
Our answer so far is to publish the learning rather than the work. The client’s name, their numbers and their screens stay theirs. What we noticed, what surprised us and what we would do differently is ours, and it is usually the more useful half anyway.
This site enforces that mechanically rather than relying on anyone remembering. Nothing renders unless the record says it is public and its rights allow it, and a person’s contribution does not appear until that person has confirmed their own line.
If you know something here: Especially interested in how other studios handle naming, screenshots and the gap between finishing work and being allowed to mention it. Tell us.